We understand how that sounds… humanizing experiences by using robots? We will come to that shortly. Let’s start off by thinking about how robots are used today in retail – it’s very common to consider the likes of Amazon’s warehouse robots, industrial manufacturing robots, shelf-stacking robots, or perhaps even delivery robots. But how does the concept of a robot that will be the welcoming face that greets you as you walk into your favourite store sound?
Brick-and-mortar retailers have been fighting a battle for survival in the era of online shopping for a while, a struggle that has only been exacerbated due to the recent pandemic. The OECD writes that in the EU, retail sales via mail order or internet shopping in April 2020 increased by a staggering 30%, compared to April 2019. In the opposite direction, retail store sales diminished by 17.9%.
The recent trend of online buyer behaviour is putting physical stores out of favor, especially considering the long-term nature that is expected of these new purchasing habits.
So the question facing the retail industry is – how can physical stores stay relevant in a time where online sales are booming? The answer – unique customer experiences that simply cannot be achieved in the virtual world.
If you have followed us online recently, you will have likely come across our blog on social simulation – i.e. simulating scenarios with the Furhat robot for the purpose of employee training. Additionally, as well as helping staff members gain better access to hands-on training, social robots are capable of having a more direct impact in customer-facing roles. Our team of Furhateers together created the retail store assistant concept, based on a pilot project in collaboration with Middle-Eastern communications giant Etisalat, and fashion retailer Mango.
