Furhat Robotics, a global leader in social robotics and human-computer interaction solutions, is pleased to announce the opening of its new office in the Middle East, marking a significant milestone in the company’s global expansion strategy. The expansion is a statement for the region’s accelerated investments and adoption of applications of artificial intelligence.

Furhat Robotics expands global presence with new office in the Middle East Furhat in QRDI booth at Websummit Qatar

The new office will serve as a hub for Furhat Robotics to better support its growing customer base in the Middle East and surrounding regions. This strategic move underscores Furhat Robotics’ commitment to providing innovative, human-like robotics technology and personalized service to clients worldwide.

We are excited to establish a presence in the Middle East, a region known for its rapid technological advancement, early adopter mindset, and vibrant innovation ecosystem” said Samer Al Moubayed, CEO at Furhat Robotics. “By opening this new office, we aim to strengthen our relationships with our existing customers and partners while also developing new opportunities for collaboration and growth.

Furhat Robotics expands global presence with new office in the Middle East Furhat at GITEX Dubai

The new office will provide sales, support, and training services to customers across the Middle East, ensuring seamless integration and maximum value from Furhat Robotics’ cutting-edge technology. Additionally, the company plans to leverage local talent and expertise to further enhance its offerings and address the unique needs of customers in the region. 

The office will be led by Marcus Petersson, a business executive with years of experience establishing and expanding business operations for technology companies in the UAE and Saudi Arabia.

Furhat Robotics expands global presence with new office in the Middle East Marcus Petersson - New Regional Manager Middle East

Our expansion into the Middle East comes at a time of increasing demand for socially intelligent robots that can interact with humans in natural, engaging ways” said Marcus Petersson, Regional Manager Middle East at Furhat Robotics.  “With our latest developments using Generative AI and Large Language Models (LLMs) together with customizable robot personalities and tools for developing and testing applications in the real world, I believe Furhat Robotics can offer cutting-edge solutions for a wide range of industries in the Middle East, including hospitality, government services, healthcare, education, retail, among others.”

For more information about Furhat Robotics visit www.furhatrobotics.com.

To see solutions we have previously delivered in the Middle-East visit روبوت-فورهات-للبحث-والابتكار

About Furhat Robotics:

Furhat Robotics is at the forefront of the social robotics industry, pioneering the development of intelligent, interactive, and socially skilled robots. The Furhat interactive robots empower people to interact with technology the way we humans interact with each other. Founded in 2014, with offices in the US and Europe, and now in the Middle East, Furhat Robotics conducts research in artificial intelligence, and serves clients worldwide across various industries, including research, hospitality, healthcare, education, retail, and more.


Marcus Petersson
Regional Manager Middle East
Furhat Robotics